Pepsi, Heineken, Google Arts and Audemars Piguet: here’s the news that grabbed our attention
Tracking: From Emotion to Sales
1. The Oscars + Livestream = Adapted Elegance
Livestream and virtual require an adapted production approach from both live events and from TV Broadcast. While the Oscars certainly read the memo on physical adaptation, their livestream content approach didn't hit the mark, hurting their viewership numbers. If you didn't watch it, Deadline provides solid overviews.
2. Pepsi Labs + Innovation = Optimal technology experience
Marketing Dive covers Pepsi’s amazing approach to staying ahead of the marketing innovation curve.
3. Virtual DJs + Beer = “Go Desperado”
Desperado, a Heineken-owned brand, is going full-steam ahead on hybrid events after realising the scale that can be achieved in audience participation. AdWeek covers their Go Desperado effort.
4. Liam Payne + BAFTA Film Awards = One of a kind AR experiential moment
Virtual performances are key to preventing zoom fatigue. To see how creative it can be, read more about how platinum selling artist Liam Payne beaming a life-size avatar of himself on stage for a very unique duet.
5. Superblue x Miami = IRL’s Comeback
Physical is coming back. We’ve all been craving it, and the first examples are bubbling up. Dezeen covers an exciting experience opening in Miami.
6. Audemars Piguet + Marvel = Outstanding virtual auction
In the category of impressive client projects: Audemars Piguet partnered with Marvel to release the first ever Black Panther watch and raise $8m for charity. Hosted by Kevin Hart, with a who’s who of celebrity integration from Serena Williams to Lebron James, the fully virtual experience is worth the “watch”. See it for yourself below.
7. Alexa + Lamborghini = Driving from another perspective
And for a little bit more client love - a quick shoutout to our partners Lamborghini - an exciting partnership with Alexa, integrating even more punch into their already exciting super cars, as covered by Gear Brain.