TikTok, Prada, Mickey Mouse and Tomorrowland –
introducing the new normal of virtual and hybrid events.
Innovations we foresee based on trends we notice
TikTok going physical at Superbowl
Safety protocols to boost a PR effort? TikTok is successfully combining the two by offering an exclusive in-person Miley Cyrus tailgate concert to fully vaccinated healthcare heroes. Brand relevance with full Covid safety!
ROI: Brand relevance with over 4M social posts, fully positive, weeks before the event
Prada brilliantly bringing ASMR in virtual show
Some content translates better online. Smart brands are now adapting their physical products to the reality of virtual only marketing.
ROI: The company’s “most viewed” digital event ever accumulated over 170 million views the day of the show
Mickey Mouse x Keith Haring x Coach virtual shopping experience
Artists lead the way in experience, and virtual experiences are no different. See for yourself what some call a virtual “Exploratorium”.
ROI: Brand awareness strongly geo-targeted to Asian audiences on wechat
Oreo: Breakthrough experience without an audience
While audiences have felt ambivalent by traditional advertising in these unprecedented times, they have craved entertainment (lucky Netflix…). Shifting traditional awareness budget to stunt campaigns have benefited several brands in 2020. Our favorite? The Oreo Vault.
ROI: Brand awareness uptick with nearly 90M social impressions
Tomorrowland's virtual pivot
Our teams are often asked whether virtual experiences can truly impact a target audience in a similar way to a physical one. While many fall short by defaulting to a basic zoom meeting, the success of Tomorrowland’s pivot and its refined experience for New Year’s Eve proves that a human connection can happen from across the screen. Bizbash covered the experience.
ROI: Over 950,000 paying virtual visitors, almost x2.5 their usual physical participants and over $23M in sold tickets
CES iHeartMedia's floating club with Ryan Seacrest, Billie Eilish and Dua Lipa
The tech uncovered at CES was well covered but the format of this year’s key conference networking event is worth noting. With headliners to attract the crowds, and a set-up made for virtual industry catch-ups, this was this unique year’s key event.
ROI: Brand relevance amongst 300+ industry influencers
Cannes Lions will be in person in June 2021
Clients often ask when we expect physical experiences to come back. This significant industry player has drawn a line in the sand confirming we can all plan on being together this June in the South of France. Who wants to join?
ROI: The jury is clearly out, but we’ll keep our eyes on the metrics